App Growth & Digital Marketing Specialist

Contract Opportunity: App Growth & Digital Marketing Consultant
£600/day | Outside IR35 | 2 days/week | Remote/Hybrid | London

We're partnering with a much-loved consumer brand that's looking for a thoughtful, creative, and collaborative App Growth & Digital Marketing Consultant to support subscription growth for a successful recipe and lifestyle app.

This freelance opportunity (2 days/week, Outside IR35) would suit someone who enjoys working in a close-knit, agile team where curiosity and experimentation are encouraged. It's ideal for someone who blends data-led decision-making with a creative, human touch.

What you'll be doing:

• Reviewing the end-to-end user journey and identifying opportunities for improved conversion

• Enhancing trial-to-subscription flow through thoughtful A/B testing and pricing approaches

• Helping shape CRM and push strategies to deepen engagement and build lasting relationships

• Running and refining paid campaigns across channels like Apple Search Ads and Meta

• Sharing weekly performance updates with clear, actionable insights

We'd love to hear from you if you:

• Have hands-on experience growing subscription-based mobile apps

• Are confident with performance marketing, ASO, and app analytics

• Enjoy designing and testing new ideas to improve user experience and growth

• Are self-motivated, communicative, and enjoy bringing fresh thinking to the table

• Have an interest in parenting, food, or wellness content (a nice-to-have!)

Contract Opportunity: App Growth & Digital Marketing Consultant
£600/day | Outside IR35 | 2 days/week | Remote/Hybrid | London